1. Communication is more interactive
While outbound marketing uses traditional communication techniques (the brand communicates with potential customers), inbound marketing creates real interaction. Indeed, the use of social networks disrupts the relationship and allows the creation of real bridges of interaction between the brand, customers and potential customers. The goal here is to promote transparency and interaction to appeal to potential customers.
2. With Inbound Marketing, the consumer comes to you
In contrast, outbound marketing, which uses an “intrusive” mode of communication with the consumer thanks to advertising (radio, TV, ads …), Inbound marketing makes it possible to attract the user thanks to the creation of useful contents which will help users in their thinking. When the user makes a request on Google, you are positioned on a request and on the social networks, which should allow to reassure him by establishing a climate of confidence.
3. Thanks to Inbound Marketing you show your know-how
Inbound marketing is based on the creation of value-added content around a theme: blogs, white papers, community management generate interest from the user, who is then more willing to convert. The outbound only highlights a product or service via ads and visuals.
4. More diversified skills for inbound
Outbound requires traditional marketing skills: knowledge of affiliate platforms, Google Adwords or the management of e-mailing databases, … Inbound requires more diverse knowledge, combining marketing, editorial and technical skills such as mastery of natural referencing.
5. You establish a relationship of trust
The main differences between inbound and outbound marketing lie in the way of establishing a relationship of trust by informing the right timing through lead nurturing. While outbound marketing techniques grow has limited means to target inbound marketing, non-intrusive, captures the consumer around interests, based on his interactions with your site. It is therefore more receptive to your message.
6. Consumer loyalty
The relationship with the consumer through inbound marketing is authentic. By providing differentiating and pleasant information to its audience, the advertiser generates trust, which will be materialized by the purchase. Outbound marketing techniques, more intrusive, create a permanent competition between brands and do not promote loyalty.
7. You improve your brand image
The perceived image of a brand depends a lot on its marketing. By establishing a relationship based on quality content, the advertiser develops an image of reliability, more positive than that generated by the “noisy” advertiser. This will be perceived as less concerned with the individual needs of each client.
8. A long vs. short term approach
Outbound marketing generates strong brand awareness at some point, but does not usually influence long-term behavior. On the other hand, inbound marketing makes the advertiser a reference in his field. Thanks to Lead Nurturing’s campaigns, you feed your contacts with quality informative content and accompany them in the buying cycle. Thus you will be in pole position when it will require paid services.
9. A qualified hearing
Traditional marketing has the disadvantage of reaching a wide audience but does not allow targeting or data analysis to know the performance of a campaign. Inbound marketing, meanwhile, targets a targeted and qualitative audience. The conversion rate is higher and the ROI (Return On Investment) higher.
10. An economical solution
The sometimes high costs of outbound techniques, such as Google Adwords campaigns, can be a drag on small advertisers. Inbound has the great advantage of generating lower costs, with a high conversion rate.
The differences between inbound and outbound marketing are numerous. If you have any other comments or would like to contribute, do not hesitate to leave a comment where to contact us.