The Inbound Marketing (or inbound marketing) is an approach that aims to attract customers to self, through a relevant and useful content, rather than go canvass by the traditional means of marketing, which are ineffective or expensive .
The origin of the term dates back to 2006, when the HubSpot software company invented this strategy.
Unlike traditional marketing, Inbound Marketing does not need to solicit potential customers and interrupt their activities with intrusive promotional messages. But by creating content that can answer the problems and needs of visitors to your website or rather your blog.
Benefits of Inbound Marketing:
With Inbound Marketing you become your own media. You provide visitors to your blog with useful and quality content, without asking anything in return. They are grateful to you for their useful information, and so your image is rewarded. Over time a bond of trust is established. And using the techniques of this Inbound Marketing strategy, these unknown Internet users will be converted into customers.
By providing answers with content tailored to the needs of visitors, you will naturally increase the audience of your blog. The sources of traffic will be search engines, optimizing your content for SEO (or SEO), and also networks like Facebook, Twitter, Linkedin and Youtube.
The goal is to help users find answers to their questions on google. Then these unknown Internet users will be converted into identified prospects and then customers. These same customers will be true ambassadors for your products and services.
Disadvantages of Inbound Marketing:
Despite all the advantages of Inbound Marketing, there are some disadvantages to highlight.
Indeed, this strategy requires an investment of time to produce useful and quality content. The effectiveness of an Inbound Marketing campaign only becomes evident three months after its inception.
Also, it requires a set of skills, including website design, content writing, SEO and social media expertise.