18 Key Benefits of Content Marketing

Marketing

A Definition & an example: As a reminder, here is a succinct definition of Content Marketing : Content Marketing includes marketing practices that consist of a company publishing on the Internet useful or fun content available to customers or prospects for prospecting, loyalty and image (Source Definition Marketing ). And as an example, I will …

ADVANTAGES OF INBOUND MARKETING

Marketing

The Inbound Marketing (or inbound marketing) is an approach that aims to attract customers to self, through a relevant and useful content, rather than go canvass by the traditional means of marketing, which are ineffective or expensive . The origin of the term dates back to 2006, when the HubSpot software company invented this strategy. …

10 Differences Between Inbound and Outbound Marketing

Marketing

1. Communication is more interactive While outbound marketing uses traditional communication techniques (the brand communicates with potential customers), inbound marketing creates real interaction. Indeed, the use of social networks disrupts the relationship and allows the creation of real bridges of interaction between the brand, customers and potential customers. The goal here is to promote transparency …